We are a growing family of like-minded individuals who believe that the brain is our most important piece of equipment.



Kevin Pearce suffered a near fatal traumatic brain injury while training for the 2010 winter Olympics. Kevin’s remarkable resilience has inspired millions through the HBO documentary, The Crash Reel. This experience brought to light the significance and prevalence of TBI. 

Our Approach

LoveYourBrain is the message that embodies our positive approach to brain injury prevention and healing. Our programs are designed to build community, foster resilience, and help people understand the importance of loving your brain.

Watch the video above!