About LoveYouBrain

The LoveYourBrain Foundation is a national non-profit that improves the quality of life of people impacted by traumatic brain injury (TBI) and raises awareness about the importance of brain health.

Guided by their family’s experience, brothers Kevin and Adam Pearce established LoveYourBrain in 2014 following Kevin’s severe TBI from a snowboarding accident before the 2010 Olympics. Kevin’s remarkable resilience was transformed into the award-winning HBO Documentary, “The Crash Reel,” which brought to light the challenges and prevalence of TBI. In response, LoveYourBrain developed programs and resources designed to create community and foster resilience for the TBI community. Learn more about our story here.

To-date, LoveYourBrain has supported over 37,000 people worldwide, through research-backed programs offered at no cost to empower the TBI community with new tools, resources, and connections.

Why Traumatic Brain Injury (TBI)?

We believe a healthy brain is our greatest connection to overall well-being--physical, emotional, social, and cognitive. The brain is our most complex resource, allowing us to sense, feel, think, move and interact with the world around us. A TBI disrupts these areas of living well, leaving people isolated and disempowered. Our work is rooted in supporting everyone affected by TBI - from mild to severe - and their caregivers to fully access their resilience by optimizing their brain health.

Branding

We love our brand! Please help us maintain it.
Here are some helpful tips:

  • LoveYourBrain is written as ONE word with capital letters LYB
    (ie: NOT Love Your Brain or loveyourbrain or Love your Brain).

  • Refrain from using the term ‘TBI survivor’ because not all people identify with this language. Alternatives include: ‘TBI community’, ‘people affected by TBI’, or ‘someone who has sustained a TBI.’

  • We use the term ‘brain injury resilience’ instead of ‘brain injury recovery.’ Resilience allows us to focus on who we are, rather than ‘recovering’, which can indicate trying to get back to who we were before. Alternatives also include ‘healing process’ or ‘healing journey’. 

  • LoveYourBrain doesn’t allow unauthorized use of our primary foundation logo. If you’re a fundraiser who would like to use a logo to advertise your efforts and/or event(t), please use these ‘Supporting LYB’ logos.


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