LoveYourBrain Executive Director Adam Pearce named finalist for CNN Hero of the Year
Pearce co-founded the organization with his brother to improve the quality of life of people affected by traumatic brain injury
FOR IMMEDIATE RELEASE
Contact: Laurel Crosby, Director of Development & Communications, LoveYourBrain
Email: laurel@loveyourbrain.com
Norwich, VT - Adam Pearce, Executive Director of the LoveYourBrain Foundation, has been named one of CNN’s Top Ten Heroes of the Year for 2023. He’s now in the running to be named CNN Hero of the Year, and win $100,000 for the nonprofit he co-founded with his brother, former professional snowboarder, Kevin Pearce, in 2014.
Annually, CNN selects 10 heroes from among thousands of nominations worldwide, in an initiative to recognize everyday people for their selfless, creative efforts to make the world a better place. Now, the public votes for Hero of the Year - and the winner receives a $100,000 donation for their organization.
“This is big news for brain injury,” shared Pearce. “As a leading cause of disability and one of the most expensive public health problems in the world, brain injury is common, chronic, and complex. That’s why CNN’s recognition of our work as one of ten causes in the world is powerful.”
Adam and Kevin started LoveYourBrain after Kevin’s near-fatal TBI, and the inspiring healing journey that followed. As a nonprofit, LoveYourBrain has pioneered the use of yoga and mindfulness for healing after TBI, advanced the science behind its benefits, and re-imagined how people can actively participate in improving their quality of life. LoveYourBrain provides free, holistic, evidence-based programs and resources designed to help people affected by TBI - from concussion to severe - (re)connect to the healthy body, balanced mind, and social connection necessary to thrive after injury.
The public can vote every day (up to ten times per day) at www.cnnheroes.com. Voting closes at 11:59pm PST on December 5th, and the winner will be announced at an awards ceremony in New York.
About LoveYourBrain
The LoveYourBrain Foundation is a national non-profit that improves the quality of life of people impacted by traumatic brain injury (TBI) and raises awareness about the importance of brain health. Guided by their family’s experience, brothers Kevin and Adam Pearce established LoveYourBrain in 2014 following Kevin’s severe TBI from a snowboarding accident before the 2010 Olympics. Kevin’s remarkable resilience was transformed into the award-winning HBO Documentary, “The Crash Reel,” which brought to light the challenges and prevalence of TBI. In response, LoveYourBrain developed programs and resources designed to create community and foster resilience for the TBI community. Now, LoveYourBrain’s research-backed programs are offered at no cost across the globe to empower the TBI community with new tools, resources, and connections. Visit http://www.loveyourbrain.com to learn more.
About CNN Worldwide
CNN Worldwide is the most honored brand in cable news, reaching more individuals on television and online than any other cable news organization in the United States. Globally, CNN International is the most widely distributed news channel. CNN Digital is the #1 online news destination, with more unique visitors and video viewers than any other news source. CNN’s award-winning portfolio also includes CNN Original Series, which develops non-scripted programming for television via commissioned projects, acquisitions and in-house production. CNN Films produces, commissions and acquires documentary feature and short films for theatrical and festival exhibition, as well as for broadcast and other distribution across CNN’s multiple platforms. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with over 1,000 local and international news organizations around the world. CNN is a division of Warner Bros. Discovery. For more information, visit http://cnnpressroom.blogs.cnn.com/cnn-fact-sheet/